- Full Time
Director of Marketing
Founded in New York City in 1926 by American educators John Dewey, Paul Monroe, and Chinese scholars Hu Shi (胡適) and Kuo Ping-Wen (郭秉文), China Institute in America is an internationally renowned U.S. nonprofit organization dedicated to deepening the world’s understanding of China through programs in arts & culture, education, business, and cuisine.
The Director of Marketing is responsible for developing and executing comprehensive communications and marketing strategies that support the mission of China Institute in America. As the steward of the Institute’s brand and awareness, the Director leads a team focused on branding, outreach, partnerships, advertising, social media content creation, and media relations. This role requires strategic thinking with strong leadership skills to drive change and execution. As China Institute is entering its 100th year in 2026, the Director of Marketing will play a critical role in promoting and shaping the institute’s legacy and future.
Responsibilities
- Maintain, strengthen, and increase recognition of China Institute in America’s brand, classes, programs, events, exhibitions, and initiatives
- Develop, direct, and implement strategic marketing plans (including advertising, special events, promotional materials) to amplify China Institute’s positioning and to achieve its objectives
- Review and analyze marketing performance against programs and plans to determine effectiveness of marketing strategies
- Manage marketing budget
- Manage external PR agency and handle some media outreach for programs and conferences, grow personal relationships with Chinese and Western media
- Produce and execute creative marketing and advertising campaigns to drive School enrollment, attract audiences for China Institute programs and Gallery exhibitions, as well as recognition of the organization’s history, impact, and cultural leadership
- Maintain website to highlight content and reflect the breadth and impact of China Institute programs, events, and initiatives
- Direct creation of thought leadership content for website and social media and supervise the development of infographics, videos, and other visuals for social media and China Institute website
- Oversee strategies and content for China Institute’s social media accounts
- Collaborate with the Development department on appeals, galas, and other initiatives to help contribute to annual fundraising goals
- Develop messages that clearly articulate China Institute’s mission, positioning and engage target audiences
Qualifications
- Bachelor’s degree required; master’s degree a plus
- 6+ years of professional marketing and communications experience, with 2+ years of management experience preferably in non-profit organizations
- Experience managing integrated marketing and fundraising campaigns including print and digital components
- Experience creating lasting partnerships to advance organizational goals
- Experience creating and managing content, editorials, blogposts, etc.
- Experience managing a website with thought leadership content
- Familiar with content management systems, email marketing platforms AdWords, Adobe Creative Suite, Constant Contact, and MS Office
- Knowledgeable about Chinese culture and history
- Ability to make evaluative judgments about creative content and branding
- Excellent written and verbal communications skills with background in content marketing fundamentals
- Comfortable working in a team-oriented environment
- Strong social media skills
To Apply
Please send a resume and cover letter to hr@chinainstitute.org
No phone calls please. Only those candidates considered for an interview will be contacted.